دانلود کتاب Brand and Talent

Name: Brand and Talent
Availability: InStock
Author: Kevin Keohane
ISBN: 0749469250, 9780749469252

by Kevin Keohane

عنوان فارسی: نام تجاری و استعداد
ناشر: Kogan Page
سال: 2014
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 240
شابک: 0749469250, 9780749469252
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 1.00 مگابایت

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جزییات کتاب

Many books talk about brand, still more about talent, yet leading organizations are realizing their identity as a service/product provider is virtually inseparable from their identity as a place that attracts, motivates and benefits from thriving talent. In Brand and Talent, author Kevin Keohane looks at how organizations can better communicate with people before, during and after their association with the company. He presents a "joined up" approach that encompasses the needs of brand, marketing, human resources, corporate communications, internal communications and IT. He integrates academic and commercial evidence, as well as practical advice and includes case studies and interviews.

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