دانلود کتاب Crisis, Issues and Reputation Management: A Handbook for PR and Communications Professionals

Name: Crisis, Issues and Reputation Management: A Handbook for PR and Communications Professionals
Availability: InStock
Author: Andrew Griffin
ISBN: 0749469927, 9780749469924

by Andrew Griffin

عنوان فارسی: بحران، مسائل و مدیریت اعتبار : کتاب راهنما برای روابط عمومی و ارتباطات حرفه ای
ناشر: Kogan Page
سال: 2014
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 280
شابک: 0749469927, 9780749469924
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 2.00 مگابایت

گزارش تخلف

دانلود کتاب

افزودن خلاصه فارسی

جزییات کتاب

Corporate leaders acknowledge that reputation is their most important asset. But, is reputation properly understood, proactively managed and protected from potentially damaging issues and crises? Andrew Griffin looks at where the risks to reputation come from and shows how organizations can predict, prevent and prepare. He provides guidance on how to devise issue-resolution strategies, respond to fast-moving crises and recover reputation. Drawing on a diverse range of case studies the book provides practical advice as well as insight and analysis.An experienced specialist in strategy and crisis management, Griffin argues that crises and issues need careful communication strategies, but also creative decision-making, effective team-work, and decisive leadership.

کتاب های مرتبط

این کتاب رو مطالعه کردید؟ نظر شما چیست؟

برای ارسال نظر، لطفا وارد شوید.

نظر دهید

Adding comments has been disabled.

نظرات (0)

هنوز نظری داده نشده است. شما اولین باشید!