دانلود کتاب Brilliant Marketing: What the best marketers know, do and say

Name: Brilliant Marketing: What the best marketers know, do and say
Availability: InStock
Author: Richard Hall
ISBN: 0273721232, 9780273721239

by Richard Hall

عنوان فارسی: درخشان بازاریابی: بهترین بازاریابان مطمئن شوید، انجام دهد و می گویند
ناشر: FT Press
سال: 2009
ویرایش: 1
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 353-353
شابک: 0273721232, 9780273721239
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 2.00 مگابایت

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Marketing. Everyone knows it’s really hard to do well and marketers have never been under so much pressure. More questions are being asked about value and effectiveness than ever before. We live in a world of turbulence and flux. This book gives you the tools and the motivation to deal with this change and to go out and be described as a brilliant marketer. Brilliant Marketing answers key questions such as: • What is a brand? What is marketing and how is it changing? What is good, what is poor, what is brilliant? • How can I be creative enough to stand out? Creative like the Google logo. Creative like Cadbury’s Gorilla. • How do I write and manage a marketing plan?

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