جزییات کتاب
High Performance Selling delivers a thought-provoking, sometimes unconventional, and always practical guide for today's salespeople. Written for those who are just starting their first sales career, as well as for veteran sellers, this book will improve a salesperson's ability to: -Get motivated. -Penetrate target accounts. -Discover and develop opportunities. -Build relationships. -Shorten the customer's buying cycle. -Handle objections and gain commitment. -Win against competition by positioning and influencing buying criteria.
درباره نویسنده
تِری بِکِر (به انگلیسی: Terry Becker) (زادهٔ ۵ اوت ۱۹۲۱ – درگذشتهٔ ۳۰ دسامبر ۲۰۱۴) هنرپیشه، تهیهکننده و کارگردان اهل ایالات متحدهٔ آمریکا بود.