دانلود کتاب Bayesian Statistics and Marketing

Name: Bayesian Statistics and Marketing
Availability: InStock
Author: Allenby G.M.
ISBN: 0470863676, 0470863676, 9780470863671

by Allenby G.M., Rossi P.E., McCulloch R.

عنوان فارسی: آمار بیزی و بازاریابی
سال: 2005
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 364-364
شابک: 0470863676, 0470863676, 9780470863671
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 9.00 مگابایت

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The past decade has seen a dramatic increase in the use of Bayesian methods in marketing due, in part, to computational and modelling breakthroughs, making its implementation ideal for many marketing problems. Bayesian analyses can now be conducted over a wide range of marketing problems, from new product introduction to pricing, and with a wide variety of different data sources. Bayesian Statistics and Marketing describes the basic advantages of the Bayesian approach, detailing the nature of the computational revolution. Examples contained include household and consumer panel data on product purchases and survey data, demand models based on micro-economic theory and random effect models used to pool data among respondents. The book also discusses the theory and practical use of MCMC methods.