دانلود کتاب Design for product understanding : the aesthetics of design from a semiotic approach

Things speak to us. We speak to each other through things. Even things intended for use have a language. Communication, technology and ergonomics are the three main areas in which the implements we use function. We cab experience art with our feelings. But we have to understand our useful things if we are able to formulate what an implement has to say, whether it is a potato peeler, a camera, a logotype and a symbol or a traffic control centre for a public transport system. Rune Monö has been working for 50 years as a consultant in industrial design and has taught for many years as a visiting professor in product semiotics at university collages of design in Scandinavia. This book has its starting point in language and proposes a new approach to the design of the communicative function of useful things in practical design work. Richly illustrated with practical examples, it is intended to be used in the training of industrial and graphic designers, but also interest all those concerned with the designing of the things we use in everyday life. It aims to open doors for further research in a field that is still relatively unexplored.