دانلود کتاب Major Gift Essentials: Everything You Need to Know to Secure Big Gifts

Originally published by Stevenson, Inc., this practical resource presents nonprofit organizations with information on how to secure major gifts, including expert advice on how to identify and approach donors and tips, techniques, and best practices for soliciting major gifts.Important topics covered include:Pursuing estate giftsAssessing donor preferencesLeveraging existing endowmentsNaming opportunitiesPromoting bequestsSoliciting major giftsStrategies for first-time donorsDonor communicationCapital campaignsEndowment agreementsLeveraging board membersAccountabilityCumulative givingFinancial assessmentDonor referralsPlease note that some content featured in the original version of this title has been removed in this published version due to permissions issues.Content: Chapter 1 Establishing a Major Gifts Program (pages 4–9): Chapter 2 Identifying Top?Dollar Prospects (pages 10–14): Chapter 3 Cultivating Major Donors (pages 15–19): Chapter 4 Soliciting Transformational Gifts (pages 20–24): Chapter 5 Mastering a Range of Planned Giving Vehicles (pages 25–32): Chapter 6 Capital Campaigns and Naming Opportunities (pages 33–37): Chapter 7 Major Donor Recognition and Stewardship (pages 38–41): Chapter 8 Building a Fundraising Board (pages 42–46): Chapter 9 High?Dollar Gift Clubs and Giving Societies (pages 47–50):