دانلود کتاب Modern analysis of customer surveys : with applications using R

Name: Modern analysis of customer surveys : with applications using R
Availability: InStock
Author: Ron Kenett
ISBN: 9781119961154, 1119961157, 9780470971284,

by Ron Kenett

عنوان فارسی: تجزیه و تحلیل مدرن از نظر سنجی مشتری: با برنامه های کاربردی با استفاده از R
ناشر: John Wiley & Sons
سال: 2011
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): xxiv, 500
شابک: 9781119961154, 1119961157, 9780470971284,
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 4.00 مگابایت

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This book introduces customer satisfaction surveys, with focus on the classical problems of analysing them, which include; missing values, outliers, sampling techniques, integration of different data sources, as well as modern and non-standard tools. Each chapter describes, in detail, a different technique that is applied to the standard data set along with R scripts featuring on a supporting website. Most of the techniques featured in this book are applied to a standard set of data collected from 266 companies (customers) participating in the Annual Customer Satisfaction Survey (ACSS) of a global company. The data refers to a questionnaire consisting of 81 questions that covered a wide range of service and product perspectives. Read more...

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