دانلود کتاب Advancing Ethnography in Corporate Environments: Challenges and Emerging Opportunities

Name: Advancing Ethnography in Corporate Environments: Challenges and Emerging Opportunities
Availability: InStock
Author: Brigitte Jordan (ed.)
ISBN: 1611322197, 9781611322194

by Brigitte Jordan (ed.)

عنوان فارسی: پیشرفت مردم نگاری در محیط های سازمانی: چالش ها و فرصت های نوظهور
ناشر: Left Coast Press
سال: 2012
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 228
شابک: 1611322197, 9781611322194
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 2.00 مگابایت

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جزییات کتاب

In this innovative volume, twelve leading scholars from corporate research labs and independent consultancies tackle the most fundamental and contentious issues in corporate ethnography. Organized in pairs of chapters in which two experts consider different sides of an important topic, these provocative encounters go beyond stale rehearsals of method and theory to explore the entanglements that practitioners wrestle with on a daily basis. The discussions are situated within the broader universe of ethnographic method and theory, as well as grounded in the practical realities of using ethnography to solve problems in the business world. The book represents important advances in the field and is ideal for students and scholars as well as for corporate practitioners and decision makers.

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