دانلود کتاب Apples, insights and mad inventors : an entertaining analysis of modern marketing

Apples, Insights and Mad Inventors is a collection of timeless, thought-provoking observations on a range of marketing issues from one of the industry's best-known names - Jeremy Bullmore. Most of the pieces originally appeared in the annual reports of WPP, while others were the basis for conference keynote addresses. Content: Cover; Contents; Foreword by Sir Martin Sorrell; About the Author; Introduction; Polishing the Apples; Time-and-Motion Man and The Mad Inventor; Why Every Brand Encounter Counts; The Clipboard and the Copywriter; Posh Spice & Persil; Benjamin Franklin and the Kuala Lumpur Question; The Steak & Kidney Pie That Wasn't; Why is a Good Insight Like a Refrigerator?; Index. Abstract: Apples, Insights and Mad Inventors is a collection of timeless, thought-provoking observations on a range of marketing issues from one of the industry's best-known names - Jeremy Bullmore. Most of the pieces originally appeared in the annual reports of WPP, while others were the basis for conference keynote addresses