دانلود کتاب Data Mining Cookbook: Modeling Data for Marketing, Risk and Customer Relationship Management

Name: Data Mining Cookbook: Modeling Data for Marketing, Risk and Customer Relationship Management
Availability: InStock
Author: Olivia Parr Rud
ISBN: 0471385646, 9780471385646

by Olivia Parr Rud

عنوان فارسی: داده کاوی کتاب آشپزی: داده ها از روش برای بازاریابی، ریسک و مدیریت ارتباط با مشتری
ناشر: Wiley
سال: 2000
ویرایش: 1
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 367-428
شابک: 0471385646, 9780471385646
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 7.00 مگابایت

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جزییات کتاب

Increase profits and reduce costs by utilizing this collection of models of the most commonly asked data mining questionsIn order to find new ways to improve customer sales and support, and as well as manage risk, business managers must be able to mine company databases. This book provides a step-by-step guide to creating and implementing models of the most commonly asked data mining questions. Readers will learn how to prepare data to mine, and develop accurate data mining questions. The author, who has over ten years of data mining experience, also provides actual tested models of specific data mining questions for marketing, sales, customer service and retention, and risk management. A CD-ROM, sold separately, provides these models for reader use.

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