جزییات کتاب
In markets around the world, business behavior is constantly evolving, impelled by generational shifts, improvements in education, and (especially) increasing exposure to the world marketplace. That is why all of the book's 43 'Negotiator Profiles' have been thoroughly updated, with new cases and fresh examples added. In addition to the change in culture, international managers' challenges have changed too. For example, just a few years ago, participants at global management seminars around the world were mainly interested in how to communicate and negotiate with overseas partners. But, they now find that their toughest challenges are how to manage overseas subsidiaries, strategic alliances, and international partnerships. To reflect these new realities, the book's time-tested framework for understanding cross-cultural negotiating behavior has been expanded to include a wide variety of practical pointers on managing in today's global marketplace. This Fifth Edition is important for everyone involved with global management, whether student or manager, because cultures and business challenges do change. The book is an essential survival guide for doing business in cultures other than one's own. Content: Front Matter • Cases • World Map • Table of Contents •Part I Introduction •Part II 1. Patterns of Cross-Cultural Business Behavior 2. The Great Divide between Business Cultures 3. Deal First or Relationship First? 4. Communicating across the Great Divide 5. Hierarchical (Formal) and Egalitarian (Informal) Business Cultures 6. Time and Scheduling 7. Nonverbal Communication (Body Language) 8. Global Business Protocol and Etiquette 9. Culture, Corruption and Bribery 10. Selling across Cultures •Part III. Forty Negotiator Profiles•Group A. Relationship-Focused - Formal, Polychronic, Reserved 11. Indian Business Behavior 12. Bangladeshi Business Behavior 13. Burmese Business Behavior 14. Cambodian Business Behavior 15. Laotian Business Behavior 16. Vietnamese Business Behavior 17. Thai Business Behavior 18. Malaysian Business Behavior 19. Indonesian Business Behavior 20. Filipino Business Behavior •Group B. Relationship-Focused - Formal, Monochonic, Reserved 21. Japanese Business Behavior 22. Chinese Business Behavior 23. South Korean Business Behavior 24. Singaporean Business Behavior •Group C. Relationship-Focused - Formal, Polychronic, Expressive 25. Business Behavior in the Arab World 26. Egyptian Business Behavior 27. Turkish Business Behavior 28. Greek Business Behavior 29. Brazilian Business Behavior 30. Mexican Business Behavior •Group D. Relationship-Focused - Formal, Polychronic, Variably Expressive 31. Russian Business Behavior 32. Polish Business Behavior 33. Romanian Business Behavior • 34. Slovak Business Behavior •Group E. Moderately Deal-Focused, Formal, Variably Monochronic, Emotionally Expressive 35. French Business Behavior 36. Belgian Business Behavior 37. Italian Business Behavior 38. Spanish Business Behavior 39. Hungarian Business Behavior •Group F. Moderately Deal-Focused, Formal, Variably Monochronic, Reserved 40. The Business Behavior of the Baltic States •Group G. Deal-Focused, Moderately Formal, Monochronic, Reserved 41. British Business Behavior 42. Irish Business Behavior 43. Danish Business Behavior 44. Norwegian Business Behavior 45. Swedish Business Behavior • 46. Finnish Business Behavior 47. Comparing Nordic Business Cultures 48. German Business Behavior 49. Dutch Business Behavior 50. Czech Business Behavior •Group H. Deal-Focused, Informal, Monochronic, Variably Expressive 51. Australian Business Behavior 52. Canadian Business Behavior 53. American Business Behavior Index
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