دانلود کتاب Marketing Excellence: Winning Companies Reveal the Secrets of Their Success

Name: Marketing Excellence: Winning Companies Reveal the Secrets of Their Success
Availability: InStock
Author: Hugh Burkitt
ISBN: 0470060271, 9780470060278, 9780470060933

by Hugh Burkitt

عنوان فارسی: بازاریابی تعالی: برد شرکت فاش کردن اسرار موفقیت آنها
ناشر: Wiley
سال: 2007
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 388-389
شابک: 0470060271, 9780470060278, 9780470060933
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 6.00 مگابایت

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جزییات کتاب

Marketing is all about ideas. And Marketing Excellence is about good ideas made great. The companies it features have been selected because they are winners – both literally and commercially. Literally in that they have received Marketing Society Awards for their work in Britain; commercially in that these efforts have resulted in measurable market success. They come from a diverse range of markets; it’s likely that some operate in yours.Written by two marketing thought leaders and featuring insights from a host of industry experts who have judged the Awards in recent years, here is a collection of brands and companies that are doing things right. From ketchup to cosmetics, it offers today’s most revealing, readable and above all relevant lessons in Marketing Excellence.

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