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Alan R. Andreasen
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دانلود کتاب Marketing Research That Won't Break the Bank: A Practical Guide to Getting the Information You Need
by Alan R. Andreasen|
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عنوان فارسی: تحقیقات بازاریابی است که بانک شکستن نیست: راهنمای عملی برای گرفتن اطلاعات مورد نیاز |
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جزییات کتاب
Marketing research is vital to part of organizational effectiveness in today's highly competitive marketplace. But many managers in small businesses with limited budgets consider it out of reach. In Marketing Research That Won't Break the Bank, Alan Andreasen shows readers how to get the information they need to make smart, strategic decisions without spending a lot of money. The tools and techniques presented will help managers gain an in-depth understanding of their target market, competitors, and environment without stretching the organization's budget.
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