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Mary Jo Hatch
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دانلود کتاب Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding
by Mary Jo Hatch|
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عنوان فارسی: گرفتن ابتکار عمل نام تجاری: چگونه شرکت ها می توانند استراتژی، فرهنگ و هویت از طریق نام تجاری شرکت تراز |
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جزییات کتاب
Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR significance of brands company-to-employee. It places the management of brands at the senior level of management as it radiates throughout the organization. In this groundbreaking book, international branding thought leaders, Mary Jo Hatch and Make Schultz explain how a company's brand is just as important to ?outsiders??politicians, suppliers, and analysts as it is to company insiders. They show how only the corporate brand can integrate all the company's staff functions and provide a vision for competition and globalization.
کتاب های مرتبط
2,239 tested secrets for direct marketing success
Denny Hatch, Denison Hatch, Donald R. Jackson, 1998 
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