جزییات کتاب
This book features China's newly emergent transnational management culture. It uses established and new methodologies to analyze how different types of Sino-foreign joint enterprises manage cultural differences between various layers of managers and employees, while negotiating strategies that contain conflicts, uncertainties and frustrations. Much of the book focuses on the relations among personnel and management within Sino-foreign businesses. It highlights how new elements have been introduced in the daily practices of management at the work floor and in the managerial offices, specifically in relation to improving human resource development and resolving conflicts. The book also examines how these transnational firms function in the broader context of Chinese society and politics. In providing freshly researched cases and methodological studies by experienced researchers in the field, the book suggests alternative pathways toward innovative business management in China, thus making it attractive to academics and business managers alike.
درباره نویسنده
کوکب خانم نام یکی از داستانهای کتاب فارسی دوم دبستان بود. این داستان پس از انقلاب ۱۳۵۷ ایران وارد کتاب درسی در سیستم آموزش و پرورش جمهوری اسلامی شد.