دانلود کتاب Marketing Across Cultures

Name: Marketing Across Cultures
Availability: InStock
Author: Fons Trompenaars
ISBN: 1841124710, 9781841124711

by Fons Trompenaars, Peter Woolliams

عنوان فارسی: بازاریابی در سراسر فرهنگ ها
ناشر: Capstone
سال: 2004
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 354
شابک: 1841124710, 9781841124711
نوع فایل: CHM دانلود نرم افزار مطالعه
حجم: 7.00 مگابایت

گزارش تخلف

دانلود کتاب

افزودن خلاصه فارسی

جزییات کتاب

The marketing process is beset by dilemmas. Traditional theories about marketing break down when organisations are faced with new global markets with different cultural orientations. Trompenaars and Woolliams show how we can understand different markets and customer needs in a wide range of cultural contexts. They show that culture is the dominant factor that pervades all relationships and behaviours and most importantly of all - 'meaning'. It challenges every aspect of marketing. In short, culture is pervasive. Marketing Across Cultures will help you resolve the dilemmas and profit from a truly trans-national approach.