دانلود کتاب Rethinking Place Branding: Comprehensive Brand Development for Cities and Regions

Name: Rethinking Place Branding: Comprehensive Brand Development for Cities and Regions
Availability: InStock
Author: Mihalis Kavaratzis
ISBN: 9783319124230, 9783319124247

by Mihalis Kavaratzis

عنوان فارسی: بازاندیشی محل نام تجاری: جامع توسعه نام تجاری برای شهرها و مناطق
ناشر: Springer International Publishing
سال: 2015
ویرایش: 1
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 248
شابک: 9783319124230, 9783319124247
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 5.00 مگابایت

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جزییات کتاب

As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future. This important new book advances understanding of place branding through its holistic, critical and evidence-based approach. Contributions by world-leading specialists explore a series of crucially significant issues and demonstrate how place branding will contribute more to cultural, economic and social development in the future. The theoretical analysis and illustrative practical examples in combination with the accessible style make the book an indispensable reading for anyone involved in the field.

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