دانلود کتاب Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause

Name: Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause
Availability: InStock
Author: Philip Kotler
ISBN: 9780471476115, 0471476110

by Philip Kotler, Nancy Lee

عنوان فارسی: مسئولیت اجتماعی شرکت : انجام اکثر خوب برای شرکت شما و علت خود
ناشر: Wiley
سال: 2004
ویرایش: 1
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 320-320
شابک: 9780471476115, 0471476110
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 10.00 مگابایت

گزارش تخلف

دانلود کتاب

افزودن خلاصه فارسی

جزییات کتاب

Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business. They show business leaders how to choose social causes, design charity initiatives, gain employee support, and evaluate their efforts. They also provide all the best practices and cutting-edge ideas that leaders need to maximize their contributions to social causes and do the most good. With personal stories from twenty-five business leaders from socially responsible companies, this is the bible for today's good corporate citizen.

گزارش اشکال ⚠