دانلود کتاب Cases on Consumer-Centric Marketing Management

Name: Cases on Consumer-Centric Marketing Management
Availability: InStock
Author: Vimi Jham
ISBN: 1466643579, 9781466643574

by Vimi Jham, Sandeep Puri

عنوان فارسی: مخازن در مصرف کننده محور مدیریت بازاریابی
ناشر: IGI Global
سال: 2013
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): xxii+352
شابک: 1466643579, 9781466643574
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 11.00 مگابایت

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As marketing strategies remain an essential tool in the success of an organization or business, the study of consumer-centered behavior is valuable in the improvement of these strategies. Cases on Consumer-Centric Marketing Management presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies. This comprehensive collection provides fundamental research for professionals and researchers in the fields of customer relations, marketing communication, consumer research, and marketing analytics for insights into practical aspects of marketing in any organization.