دانلود کتاب Developing Advertising with Qualitative Market Research

Name: Developing Advertising with Qualitative Market Research
Availability: InStock
Author: Judith Wardle
ISBN: 1412903955, 9781412903950

by Judith Wardle

عنوان فارسی: تبلیغات با تحقیقات کیفی بازار در حال توسعه
ناشر: SAGE Publications
سال: 2002
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 152-152
شابک: 1412903955, 9781412903950
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 3.00 مگابایت

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With in-depth analysis of nine different cases, several of which have influenced the codes and regulations of corporate behaviour in the UK and America, this book explores the relationship between governance practice and theory. Each case gives readers the scope to analyze a typical situation, its outcomes, who the main actors were and how they behaved. The book underlines that there are sometimes conflicting views as to what 'good' governance is. It will help students clarify their own ideas about why governance fails and what the possible solutions are.

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