دانلود کتاب Effective Personal Communication Skills for Public Relations

Name: Effective Personal Communication Skills for Public Relations
Availability: InStock
Author: Green A.
ISBN: 074944407X, 9780749444075

by Green A.

عنوان فارسی: موثر شخصی مهارت های ارتباطی برای روابط عمومی
ناشر: Kogan Page
سال: 2006
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 219-235
شابک: 074944407X, 9780749444075
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 36.00 مگابایت

گزارش تخلف

دانلود کتاب

افزودن خلاصه فارسی

جزییات کتاب

Make ideas contagious through every channel of communicationViral marketing — word-of-mouth marketing that spreads rapidly — is now mainstream, but some of its concepts are still catching on in the realm of public relations. Drawing partly on the theories of evolutionary biologist Richard Dawkins, who used the phrase ''meme'' to describe a self-replicating unit of cultural information, Andy Green shows how contagious ideas — or memes — can spread through PR communications like a virus. This stimulating, original book shows how to harness the power of communication to send out a message not just virally, but through online traditional channels as well.

گزارش اشکال ⚠