دانلود کتاب Effective Personal Communication Skills for Public Relations (PR in Practice)

Name: Effective Personal Communication Skills for Public Relations (PR in Practice)
Availability: InStock
Author: Andy Green
ISBN: 9780749444075, 074944407X

by Andy Green

عنوان فارسی: موثر شخصی مهارت های ارتباطی برای روابط عمومی (PR در عمل)
ناشر: Kogan Page
سال: 2006
ویرایش: illustrated edition
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 235-235
شابک: 9780749444075, 074944407X
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 36.00 مگابایت

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Make ideas contagious through every channel of communication Viral marketing -- word-of-mouth marketing that spreads rapidly -- is now mainstream, but some of its concepts are still catching on in the realm of public relations. Drawing partly on the theories of evolutionary biologist Richard Dawkins, who used the phrase "meme" to describe a self-replicating unit of cultural information, Andy Green shows how contagious ideas --or memes -- can spread through PR communications like a virus. This stimulating, original book shows how to harness the power of communication to send out a message not just virally, but through online traditional channels as well.

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