دانلود کتاب Guide to Advertising & Sales Promotion Law

Name: Guide to Advertising & Sales Promotion Law
Availability: InStock
Author: Sallie Spilsbury
ISBN: 9781859413876, 1859413870

by Sallie Spilsbury

عنوان فارسی: راهنمای قانون توسعه تبلیغات و فروش
سال: 1998
ویرایش: 1
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 272-273
شابک: 9781859413876, 1859413870
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 1.00 مگابایت

گزارش تخلف

دانلود کتاب

افزودن خلاصه فارسی

جزییات کتاب

The book considers advertising and promotions on the internet how does the law apply to such activities now and what developments can we expect in the future? Legislation which is being adopted by the European Commission is also considered and its likely effect on marketing activities in the UK is analysed. Other areas of law examined include: the contractual relationships vis advertising and promotions, copyright, trade marks and branding, passing off, defamation, character merchandising and personality endorsement, product and price descriptions, comparative advertising, the use of third party material and the law governing lotteries and promotions. There is also a section on legal procedure and remedies.

کتاب های مرتبط

این کتاب رو مطالعه کردید؟ نظر شما چیست؟

برای ارسال نظر، لطفا وارد شوید.

نظر دهید

Adding comments has been disabled.

نظرات (0)

هنوز نظری داده نشده است. شما اولین باشید!