دانلود کتاب The Art of Public Relations

Name: The Art of Public Relations
Availability: InStock
Author: Richard Edelman
ISBN: 9781587620638, 1587620634

by Richard Edelman, Christopher P.A. Komisarjevsky, Rich Jernstedt, Don Middleberg, Ron Watt Sr., Lou Rena Hammond, David Finn, Anthony J. Russo, Thomas L. Amberg, Robyn M. Sachs

عنوان فارسی: هنر روابط عمومی
ناشر: Aspatore Books
سال: 2001
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 245-245
شابک: 9781587620638, 1587620634
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 0.85 مگابایت

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Inside the Minds: The Art of Public Relations is the most authoritative book ever written on public relations, written by an unprecedented collection of CEOs from the leading public relations firms of the world. These industry visionaries reveal the secrets for companies of all sizes to get noticed, make a name for themselves and build a global brand through proven methods of public relations. Topics also covered include the everlasting effects of the Internet and technology, crisis management, establishing media contacts, working in teams, compensation and more. An unprecedented look inside the minds of the world's best PR leaders makes for critical reading for every executive, entrepreneur and anyone in the public relations, marketing and advertising world.