دانلود کتاب Customer Knowledge Management: Leveraging Soft Skills to Improve Customer Focus

Name: Customer Knowledge Management: Leveraging Soft Skills to Improve Customer Focus
Availability: InStock
Author: Soumit Sain
ISBN: 9783319050584, 9783319050591

by Soumit Sain

عنوان فارسی: مدیریت دانش مشتری: اهرم مهارت های نرم برای بهبود تمرکز و ضوابط
ناشر: Springer International Publishing
سال: 2014
ویرایش: 1
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 207-221
شابک: 9783319050584, 9783319050591
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 3.00 مگابایت

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جزییات کتاب

Customer focus is the most important challenge of the future. Providing good customer service depends on how well companies know their customers and clearly identify their needs. Availability of customer knowledge, which is knowledge from, for and about the customer, thus becomes crucial in offering customized products or services. This can be gained most efficiently from direct interaction with customers, but requires the use of interpersonal and organizational soft skills. This book presents the interrelationship between customer knowledge management, customer focus and soft skills and also provides concrete advice on how the management of customer knowledge can be optimized.

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