جزییات کتاب
This is a step-by-step guide to producing sound business proposals, aimed mainly at entrepreneurs looking to start up or expand a small business. Rather than concentrating only on the financial side of the business plan, this book also looks at such aspects as defining market needs, describing the product, presenting oneself and collecting supportive documents. The author demonstrates how a basic proposal can be adapted to different circumstances and he includes examples, mini-cases and sample documentation from the major banks