دانلود کتاب The Recipe Writer's Handbook, Revised and Updated

The Recipe Writer’s Handbook Revised and Updated Barbara Gibbs Ostmann and Jane L. Baker The definitive reference for recipe writing Offering comprehensive guidance on the intimate elements of the recipe writing art, The Recipe Writer’s Handbook is an indispensable companion for anyone who develops, tests, writes, or edits recipes—for publication, for broadcast, or simply to share with family and friends. The Handbook shows how to achieve accuracy and consistency—the hallmarks of the well-written recipe and provides complete and proven guidelines for recipe testing and writing, with coverage of format and syntax, spelling, terminology, weights and measurements, presentation, and other key areas. There is an added focus on writing recipes for an international audience, plus advice from radio, television, and Internet experts on developing recipes for each of those media. Barbara Gibbs Ostmann (Union, MD) is a food and travel writer for the New York Times Regional Newspaper Group, with over twenty years of experience in newspaper, magazine, and cookbook writing and editing. Jane L. Baker (East Lansing, MI), a home economist with more than twenty-five years of experience in food writing, editing, and recipe development, is Director of Domestic Marketing for the Cherry Marketing Institute.