دانلود کتاب Branded Component Strategies: Ingredient Branding in B2B Markets

Name: Branded Component Strategies: Ingredient Branding in B2B Markets
Availability: InStock
Author: Stefan Worm (auth.)
ISBN: 9783834919199, 9783834964533

by Stefan Worm (auth.)

عنوان فارسی: استراتژی و اجزای مارک دار: مواد تشکیل دهنده نام تجاری در بازارهای B2B
ناشر: Gabler Verlag
سال: 2012
ویرایش: 1
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 224-235
شابک: 9783834919199, 9783834964533
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 2.00 مگابایت

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In the quest for better differentiation of their products, many firms in B2B markets have started to systematically invest in brand building. Stefan Worm analyzes how component supplier brand strength among original equipment manufacturers’ (OEMs’) customers affects component suppliers’ market performance in their relationships with these OEMs. Further, the author determines which management instruments are effective in building, sustaining, and leveraging component supplier brand strength. The analysis relies on data collected from multiple manufacturing industries.

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