دانلود کتاب HARVARD BUSINESS REVIEW ON MARKETING

Name: HARVARD BUSINESS REVIEW ON MARKETING
Availability: InStock
Author: Harvard Business School Press
ISBN: 1578518040, 9781578518043, 9780585440743

by Harvard Business School Press

عنوان فارسی: بازاریابی کسب و کار هاروارد بررسی در
ناشر: Harvard Business Press
سال: 2002
ویرایش: 1
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 192-192
شابک: 1578518040, 9781578518043, 9780585440743
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 3.00 مگابایت

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جزییات کتاب

The Harvard Business Review Paperback Series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe.A first-time collection of the old classics and best new thinking on marketing. The articles provide a diverse look at marketing, including global branding, one-to-one marketing, and how to manage buzz.

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