دانلود کتاب Actionable web analytics: using data to make smart business decisions

Name: Actionable web analytics: using data to make smart business decisions
Availability: InStock
Author: Jason Burby
ISBN: 9780470124741, 0470124741

by Jason Burby, Shane Atchison, Jim Sterne

عنوان فارسی: عملی تجزیه و تحلیل وب : با استفاده از اطلاعات برای تصمیم گیری کسب و کار هوشمند
ناشر: Wiley Publishing
سال: 2007
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 288-288
شابک: 9780470124741, 0470124741
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 4.00 مگابایت

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جزییات کتاب

Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business. This book is about the why, not just the how, of web analytics and the rules for developing a "culture of analysis" inside your organization. Why you should collect various types of data. Why you need a strategy. Why it must remain flexible. Why your data must generate meaningful action. The authors answer these critical questions-and many more-using their decade of experience in Web analytics.