دانلود کتاب The Social Media Handbook for Financial Advisors: How to Use LinkedIn, Facebook, and Twitter to Build and Grow Your Business

Expert advice for financial advisors looking to make the most of social media platformsSocial media is everywhere. 3.5 billion pieces of content are shared on Facebook each week, 22 million professionals are networking on LinkedIn, and 140 million tweets are posted every day. The opportunities these platforms present for financial advisors are huge, but most advisors have no idea how to use them to build bigger, stronger client bases. The Social Media Handbook for Financial Advisors: How to Use Facebook, Twitter, and LinkedIn to Build and Grow Your Business shows how to make the most of these new tools, offering invaluable advice about how to connect with potential clients in the twenty first century. For most advisors, converting prospects into clients is their top priority, and social media presents incredible opportunities for sealing the deal. Sales don't happen because clients are impressed by complicated charts, they happen because they're impressed by your social media presence, and by properly understanding how to make these new platforms work for you, you'll be positioned to see your business boom. Designed to teach financial advisors how to use social media to better market their services to attract new clients and referralsPresents expert communication advice from top financial advisor coach Matthew HalloranCategorizes communicators in a unique new wayTeaches financial advisors how to use social media in new, highly effective ways that they've never even consideredAn essential resource for wealth managers and financial advisors looking to amplify their marketing message and raise their visibility in a crowded marketplace, The Social Media Handbook for Financial Advisors is the only book you need to make yourself heard.Content: Chapter 1 Compliance (pages 1–12): Crystal ThiesChapter 2 Creating Rapport Online (pages 13–23): Matt Halloran and Crystal ThiesChapter 3 Lessons Learned from Social Media (pages 25–30): Matt Halloran and Crystal ThiesChapter 4 Give Something for Nothing (pages 31–35): Matt HalloranChapter 5 The Disciplined Approach (pages 37–46): Matthew Halloran and Crystal ThiesChapter 6 Why Twitter? (pages 47–63): Matthew HalloranChapter 7 Marketing on Twitter (pages 65–79): Matthew HalloranChapter 8 Getting Leads from Twitter (pages 81–86): Matthew HalloranChapter 9 Public Relations on Twitter (pages 87–90): Matthew HalloranChapter 10 Why Facebook? (pages 91–118): Matthew HalloranChapter 11 How to Advertise on Facebook (pages 119–132): Matthew HalloranChapter 12 Facebook Applications and Tools (pages 133–144): Matthew HalloranChapter 13 Public Relations on Facebook (pages 145–150): Matthew HalloranChapter 14 Why LinkedIn? (pages 151–157): Crystal ThiesChapter 15 Setting Up Your LinkedIn Account (pages 159–165): Crystal ThiesChapter 16 Building an Effective LinkedIn Profile (pages 167–217): Crystal ThiesChapter 17 Building Your LinkedIn Network to Create a Self?Referral Machine (pages 219–227): Crystal ThiesChapter 18 Finding Prospects Using LinkedIn: Creating Your Self?Referral Machine (pages 229–240): Crystal ThiesChapter 19 Using LinkedIn Groups for Visibility and Prospecting (pages 241–251): Crystal ThiesChapter 20 Gaining Visibility on LinkedIn (pages 253–264): Crystal ThiesChapter 21 The Future of Social Media (pages 265–268): Crystal Thies