دانلود کتاب Marketing Research: An Integrated Approach (2nd Edition)

Name: Marketing Research: An Integrated Approach (2nd Edition)
Availability: InStock
Author: Alan Wilson
ISBN: 027369474X, 9780273694748, 9781405871839, 1

by Alan Wilson

عنوان فارسی: تحقیقات بازاریابی: یک رویکرد یکپارچه (نسخه 2)
ناشر: Prentice Hall
سال: 2006
ویرایش: 2
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 457-457
شابک: 027369474X, 9780273694748, 9781405871839, 1
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 6.00 مگابایت

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جزییات کتاب

This concise book places marketing research in the bigger picture of marketing and demonstrates how marketing research and its understanding should be seen as a key element of marketing rather than a backroom activity performed by statisticians. The structure of this book closely follows the core elements of the MRS/CIM Marketing Research and Information Module, so will be ideal for those students studying towards these diplomas. This book is also ideal for those taking a short course in marketing research for the first time.

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