دانلود کتاب Chaotics: The Business of Managing and Marketing in the Age of Turbulence

Name: Chaotics: The Business of Managing and Marketing in the Age of Turbulence
Availability: InStock
Author: Philip Kotler
ISBN: 0814415210, 9780814415214, 9780814415245

by Philip Kotler, John A. Caslione

عنوان فارسی: Chaotics : کسب و کار مدیریت و بازاریابی در عصر اغتشاش
سال: 2009
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 224-225
شابک: 0814415210, 9780814415214, 9780814415245
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 1.00 مگابایت

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جزییات کتاب

We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. Complete with metrics and measurements, "Chaotics" outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders. In this climate of increased turbulence, no organization can survive with less.

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