دانلود کتاب Economics for Business: Blending Theory and Practice

Name: Economics for Business: Blending Theory and Practice
Availability: InStock
Author: Ian Worthington
ISBN: 0273685600, 9780273685609

by Ian Worthington

عنوان فارسی: اقتصاد برای کسب و کار: نظریه ترکیب و تمرین
ناشر: Financial Times
سال: 2005
ویرایش: 2
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 559-559
شابک: 0273685600, 9780273685609
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 9.00 مگابایت

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جزییات کتاب

Economics in Business is a concise, business focused book which illustrates how the ideas and perspectives of economics can help us make sense of the world in which we live. This book takes a business first approach and then applies the economic theory to the business world. Business models such as Porter's five-forces are used to explain the relevance of the theory to business life and the real problems faced by firms and managers. This highly accessible book takes a reader-centred approach, communicating complex ideas in a straightforward and easy to understand manner. The book is suitable for undergraduate students studying a one-semester business economics course as part of a business degree. The book will also be appropriate for DMS students and MBA modules in economics.

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