دانلود کتاب Understanding Broadcast and Cable Finance, Second Edition: A Primer for Nonfinancial Managers

From on-air talent contracts and FCC regulations to syndicated program amortization to music licensing fees, electronic media deal with financial principles and jargon that are unique to American business. Understanding Broadcast and Cable Finance helps explain all the financial complexities of a modern electronic media enterprise. Whether you are a news director, sales manager, engineer or any other non-accounting professional that has a stake in the success of your company, this book will bring you up-to-speed on the essentials of financial management for broadcasting and cable. *Covers financial statements, systems, planning and budgeting, and much more*Written by experts from the Broadcast Cable Financial Management Association*Up-to-date with information about new revenue streams from Internet, digital, on-demand and mobile content