دانلود کتاب The Email Marketing Kit

Whatever your product or service, email marketing is effective because:Its much less expensive than traditional forms of marketing, such as direct mail.You can reach a potentially huge audience.Email has better return on investment than nearly any other form of marketing.Emails arrive almost instantaneously, unlike regular mail.Its active: it lets you push the message to an eager audience.You can test and measure reactions to your message easily.Its interactive: you can send email in response to web site visitors actions.The Email Marketing Kit is the best-practice comprehensive guide to creating and maintaining an effective email marketing campaign, whatever it is that youre promoting.Author Jeanne Jennings, an email marketing expert and ClickZ columnist, will take you step-by-step through the process of setting up, testing, and refining your email marketing campaigns, with a focus on permission-based marketing. The Kit is packed with plenty of real-world case studies to illustrate the techniques discussed. Because it advocates best-practice permission-based techniques, it will help you.This excellent guide will help you learn:Develop winning email marketing strategies that work.Roll out campaigns that maximize results and limit list fatigueExplode the growth of your email listCreate a registration page that convertsCraft compelling opt-in messagesWrite email copy that demands actionTest your email effectiveness - the right way!Ensure your emails reach their destination and actually get openedUse email authentication systemsMeasure open rate, click-to-purchase rate, conversion rate, return on investmentGet removed from blacklistsStrengthen relationships using email rather than annoy your customersUndertake viral marketing activities that get past first baseUse third-party email lists without resorting to SPAM.Cover yourself legally by complying with SPAM laws worldwideAnd much more!When you order, youll receive a binder with 245 letter-size pages of detailed how-to information, tips and strategies that you can put to use immediately.Youll also receive a CD-ROM packed with dozens of tools and useful email templates.