دانلود کتاب Customer Relationship Management: How to Turn a Good Business into a Great One!

Name: Customer Relationship Management: How to Turn a Good Business into a Great One!
Availability: InStock
Author: Graham Roberts-Phelps
ISBN: 185418119X

by Graham Roberts-Phelps

عنوان فارسی: مدیریت ارتباط با مشتری : چگونه به نوبه خود کسب و کار خوب را به یکی از بزرگ!
ناشر: Thorogood Publishing
سال: 2001
ویرایش: 1st
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 243-243
شابک: 185418119X
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 5.00 مگابایت

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جزییات کتاب

Information about and insights into how to attract and retain customers are provided in this business manager's reference. Demonstrating that every customer is unique but can be segmented by value, pattern, and buying criteria, this guide discusses why customers defect, how to keep a customer for life, the customer interaction cycle, and how to develop a marketing database. With charts, checklists, and case studies, it shares innovative ideas for customer service and explains how to generate a customer culture through recruitment, training, and promotion. Also included are strategies for conducting customer surveys and opportunities for connecting with customers in the digital age.

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