دانلود کتاب Loyalty Myths: Hyped Strategies That Will Put You Out of Business -- and Proven Tactics That Really Work

Name: Loyalty Myths: Hyped Strategies That Will Put You Out of Business -- and Proven Tactics That Really Work
Availability: InStock
Author: Timothy L. Keiningham
ISBN: 0471743151, 9780471743156, 9780471746836

by Timothy L. Keiningham

عنوان فارسی: افسانه وفاداری: استراتژی کرات که شما را از کسب و کار قرار داده است - و تاکتیک اثبات شده است که واقعا کار
ناشر: Wiley
سال: 2005
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 272-274
شابک: 0471743151, 9780471743156, 9780471746836
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 4.00 مگابایت

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جزییات کتاب

In Loyalty Myths , the authors have assembled 53 of the most common beliefs about customer loyalty – all of them wrong or misconceived! Each of the beliefs in this book is debunked with real-world examples. While other books speak in platitudes; this book is the only one to validate each proposition with real data.Granted unprecedented access to customer records from a variety of multi-national corporations. Through these records, Ipsos Loyalty was able to precisely track the impact of this customer-centric construct on actual purchasing behavior. The authors’ findings and conclusions will stun business leaders around the world. The lessons learned from these provide a true guide for the proper use of customer loyalty.

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