دانلود کتاب The Management of Intellectual Property (New Horizons in Intellectual Property.)

This book brings together innovative contributions on the management of intellectual property (IP) and intellectual property rights by an esteemed and multi-disciplinary group of economists, management scientists, accountants and lawyers. Offering a broad and enlightening picture of the measurement and management of IP, the contributors argue that the shift towards a knowledge-based economy has increased the importance of IP and more generally, intangible assets, as a focus for company decision-making behavior. The book explores these intangible assets, which are driven by investments in R&D, marketing, education and training, management information systems and organizational structure. The inherent risk in the development of such assets – born from the involvement of creativity and innovation – is also discussed. The Management of Intellectual Property will be useful to both students of management and managers in the field who have to make decisions with regard to investments in, and the protection of, IP and other intangible assets.