دانلود کتاب Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research

Name: Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research
Availability: InStock
Author: William O. Bearden
ISBN: 076191000X, 9780761910008

by William O. Bearden, Richard G. Netemeyer

عنوان فارسی: راهنمای بازاریابی فلس : اقدامات چند مورد برای بازاریابی و رفتار مصرف کننده تحقیقات
ناشر: SAGE Publications, Inc
سال: 1999
ویرایش: 2 Sub
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 552-553
شابک: 076191000X, 9780761910008
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 27.00 مگابایت

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`Marketing scholars and marketing research practitioners will find this book useful. It offers an excellent sourcebook for a variety of scales, and the reviews of the scales are thoughtful and well crafted. The book includes many of the most widely used scales in the field. Its relatively modest price will also make it particularly attractive' - Journal of Marketing Research This Second Edition of the highly successful Handbook of Marketing Scales is an essential, time-saving resource for all marketing professionals, researchers, and graduate students. After an exhaustive search of the field's major publications, they have included only those measures of most use to researchers.