دانلود کتاب Scaling Procedures: Issues and Applications

Name: Scaling Procedures: Issues and Applications
Availability: InStock
Author: Richard G. Netemeyer
ISBN: 0761920277, 9780761920274

by Richard G. Netemeyer, William O. Bearden, Subhash Sharma

عنوان فارسی: پوسته پوسته شدن روش : مسائل و برنامه های کاربردی
ناشر: SAGE Publications, Inc
سال: 2003
ویرایش: 1
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 224
شابک: 0761920277, 9780761920274
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 1.00 مگابایت

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Scaling Procedures: Issues and Applications examines the issues involved in developing and validating multi-item self-report scales of latent constructs. Distinguished researchers and award-winning educators Richard G. Netemeyer, William O. Bearden, and Subhash Sharma present a four-step approach for multi-indicator scale development. With these steps, the authors include relevant empirical examples and a review of the concepts of dimensionality, reliability, and validity. Scaling Procedures: Issues and Applications supplies cutting-edge strategies for developing and refining measures. Providing concise chapter introductions and summaries, as well as numerous tables, figures, and exhibits, the authors present recommended steps and overlapping activities in a logical, sequential progression.