دانلود کتاب Strategies for Electronic Commerce and the Internet

Name: Strategies for Electronic Commerce and the Internet
Availability: InStock
Author: Henry C.
ISBN: 0262122421, 9780262122429, 9780585437156

by Henry C.

عنوان فارسی: راهبردهای تجارت الکترونیک و اینترنت
ناشر: The MIT Press
سال: 2001
ویرایش: 1st
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 280-280
شابک: 0262122421, 9780262122429, 9780585437156
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 2.00 مگابایت

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جزییات کتاب

This book offers a novel approach for analyzing and developing business strategies for the Internet and electronic commerce. The topics addressed include how to predict which firms will be successful, how a manager should respond to competitors who adopt the Internet and electronic commerce, and how a company can obtain a competitive advantage in times of intense competition and proliferating information technology. The book uses case studies (including Dell Computer, Cisco Systems, Charles Schwab, and Merrill Lynch) and develops a dynamic resource-based model of strategy.

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