دانلود کتاب Advertising to Children on TV: Content, Impact, and Regulation

Name: Advertising to Children on TV: Content, Impact, and Regulation
Availability: InStock
Author: Barrie Gunter
ISBN: 0805844880, 9780805844887

by Barrie Gunter, Caroline Oates, Mark Blades

عنوان فارسی: تبلیغات به کودکان در تلویزیون : محتوا، ضربه، و مقررات
ناشر: Routledge
سال: 2004
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 224-220
شابک: 0805844880, 9780805844887
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 13.00 مگابایت

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جزییات کتاب

Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the future in considering how effective codes of practice and regulation will develop.