دانلود کتاب Strategic Communications for Nonprofit Organization: Seven Steps to Creating a Successful Plan

Name: Strategic Communications for Nonprofit Organization: Seven Steps to Creating a Successful Plan
Availability: InStock
Author: Sally J. Patterson
ISBN: 0470401222, 9780470401224

by Sally J. Patterson, Janel M. Radtke

عنوان فارسی: ارتباطات استراتژیک برای سازمان غیر انتفاعی: هفت گام برای ایجاد یک طرح موفق
ناشر: Wiley
سال: 2009
ویرایش: 2
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 274-291
شابک: 0470401222, 9780470401224
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 2.00 مگابایت

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جزییات کتاب

How a nonprofit s strategic communications department defines its issues and policies determines whether the public views it as an effective organization. Strategic Communications for Nonprofit Organizations, Second Edition supports nonprofits in using their resources most effectively. The Second Edition includes a dedicated web site, equipping professionals with the worksheets, forms, surveys, and self-assessment tools needed to create a total communications plan. Plus, the book s step-by-step instructions demonstrate nonprofit communications strategies that work. Practical and clear, this in-the-trenches book provides nonprofit CEOs with expert insights to achieve their mission.