دانلود کتاب Television and Its Audience (SAGE Communications in Society series)

Name: Television and Its Audience (SAGE Communications in Society series)
Availability: InStock
Author: Professor Patrick Barwise
ISBN: 0803981554, 9780803981553, 0803981546

by Professor Patrick Barwise, Professor Andrew Ehrenberg

عنوان فارسی: تلویزیون و مخاطبان آن (SAGE ارتباطات در سری جامعه )
ناشر: Sage Publications Ltd
سال: 1988
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 220-220
شابک: 0803981554, 9780803981553, 0803981546
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 3.00 مگابایت

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جزییات کتاب

This book by two leading experts takes a fresh look at the nature of television, starting from an audience perspective. It draws on over twenty years of research about the audience in the United States and Britain and about the many ways in which television is funded and organized around the world. The overall picture which emerges is of: a medium which is watched for several hours a day but usually at only a low level of involvement; an audience which views mainly for relaxation but which actively chooses favourite programmes; a flowering of new channels but with no fundamental change in what or how people watch; programmes costing millions to produce but only a few pennies to view; a wide range of programme types apparent