جزییات کتاب
Praise for From Innovation to Cash Flows "Critically important topics for all entrepreneurs, new and experienced. Collaboration, intellectual property, and funding are described with depth and thoughtfulness. From Innovation to Cash Flows provides both the theoretical structure and the rich examples to serve as a great reference. Not to be missed!" —Cheryl A. Fragiadakis, Head of Technology Transfer and Intellectual Property Management, Lawrence Berkeley National Laboratory "From Innovation to Cash Flows is a unique book that covers many of the essentials to be successful as a biotechnology or high-tech entrepreneur. The combination of theory and practical examples adds direct business value. This comprehensive work will prevent any starting venture from making costly mistakes." —Jeroen Nieuwenhuis, PhD, MBA, Corporate Entrepreneur, Magnotech Venture, Philips Healthcare Incubator "Truly exhaustive in its coverage of all the different aspects of managing high-technology innovations, this book constitutes an invaluable resource for technology entrepreneurs." —Juhana Rauramo, Partner, Bio Fund Management Ltd. "From Innovation to Cash Flows is a wellspring of insights and inspiration for anyone with a desire to start up a high-tech venture. The reader is guided step by step through the twists and turns of strategy, contract law, intellectual property rights management, and strategic partnering. A global team of experts from law, science, and business collaborated to write this book; their pooled know-how and collective experiences shine through. The result is highly recommended. Every aspiring entrepreneur with a scientific bent will want to own this book for his or her own library." —Laura Cha, Deputy Chairman, The Hongkong and Shanghai Banking Corporation Ltd. "Alliances often are a vital component of successful high-tech ventures. Through its unique blend of sound management theory and wise business and legal advice, this book shows high-tech entrepreneurs how to build innovative business models based on strategic collaboration with other firms." —Xavier Mendoza, Deputy Director General, ESADE, Ramon Llull University, and former Dean, ESADE Business School, Spain "This book is distinctive because it tells you how to turn your idea into a profitable business—a combination of savvy business advice and extensive legal documents that is original. This is a book to be read, and then revisited. You will want to come back to it time and again for references, for sample documents, and for sage advice on how to take the next step." —From the Foreword by Henry Chesbrough, Adjunct Professor and Executive Director, Center for Open Innovation, Haas School of Business, UC Berkeley, and Karl S. Pister, Dean and Roy W. Carlson Professor of Engineering Emeritus, UC BerkeleyContent: Chapter 1 Creativity and the Entrepreneurial Process (pages 1–14): Chapter 2 Protecting Your Invention (pages 15–35): Chapter 3 Understanding Strategy Basics (pages 37–81): Chapter 4 Strategies to Grow, Restructure, or Harvest Your Business (pages 83–99): Chapter 5 Key Elements of a Business Model (pages 101–106): Chapter 6 Introduction to Strategic Alliances (pages 107–135): Chapter 7 Managing Alliances (pages 137–173): Chapter 8 How Alliances Complete the Value Chain in Biotechnology and Pharmaceutical Business Models (pages 175–207): Margaret MullallyChapter 9 Contract Law, Key Legal Agreements for Business, and Incorporation Issues (pages 209–227): Anthony Indaimo, Nadia Ignatius and Gabriel Monzon?CortarelliChapter 10 Investment Agreements (pages 229–248): Anthony Indaimo and Nadia IgnatiusChapter 11 The Intellectual Property Landscape (pages 249–271): Caroline Hughes, John Maycock and Nicole HirstChapter 12 The Basics about Patents (pages 273–296): Tom BrandChapter 13 General Patenting Strategies in High?Technology Industries (pages 297–313): Tom BrandChapter 14 Navigating Technology License Agreements (pages 315–333): Conan ChithamChapter 15 Competitive Intelligence and Patent Searching (pages 335–360): Chapter 16 Due Diligence (pages 361–379): Richard LordChapter 17 Valuation Using Discounted Cash Flow (pages 381–439): Chapter 18 Valuation Using Market Multiples and Comparable Deal Transactions (pages 441–473): Chapter 19 Venture Capital Method of Valuation (pages 475–516): Chapter 20 Valuing and Structuring High Technology Strategic Alliances (pages 517–556): Chapter 21 Conclusion (pages 557–567):