جزییات کتاب
A proven approach to achieving entrepreneurial success in new corporate ventures and startupsEvery day, business and corporate startups take action based on assumptions. Yet these assumptions are based largely on guesswork that leads to everything from costly mistakes to the failure of ventures. Fortunately, there are ways to overcome these issues and excel in your business endeavorsand this book will show you how.Engaging and informative, Pivot provides entrepreneurs with practical guidance for achieving success in corporate ventures as well as new startups. Based on more than fifteen years of academic research and many more years of experience in business and corporate startups, this book skillfully addresses topics ranging from resources and organizational uncertainties to the scope and scale of new business opportunities.Reveals how to successfully conceptualize new business opportunities, pivot as required to experiment with these opportunities, and accelerate to the marketplaceCaptures the capabilities needed to quickly build a business by understanding and systematically reducing uncertainties from market landscape and technology to talent and organizational positioningThe digital component of this book includes a world-class strategic innovation methodology that is in demand from corporations worldwideWritten with today's serious entrepreneur in mind, Pivot will provide you with the tools you'll need to get ahead of the competition and achieve consistent success.Content: Chapter 1 Pedal to the Metal (pages 1–10): Chapter 2 Innovation is Bringing Discipline to Chaos (pages 11–29): Chapter 3 The Corporate Entrepreneur (pages 31–54): Chapter 4 So, You Want to Be an Entrepreneur? (pages 55–68): Chapter 5 Entrepreneur and Corporate Entrepreneur: Framing the Perspectives (pages 69–76): Chapter 6 Discovery–Attractiveness of the Business Opportunity1 (pages 77–110): Chapter 7 Opportunity and the Entrepreneur (pages 111–122): Chapter 8 Entrepreneur and Corporate Entrepreneur Perspectives: Pursuit of Opportunities (pages 123–127): Chapter 9 Incubation—Discipline Together with Chaos1 (pages 129–155): Chapter 10 Early Market Engagement: Business Concept Options1 (pages 157–187): Chapter 11 Business Experiments (pages 189–201): Chapter 12 Validated Learning = Knowledge (pages 203–216): Chapter 13 Entrepreneur and Corporate Entrepreneur Perspectives: Incubation and Hypothesis‐Driven Learning (pages 217–222): Chapter 14 Acceleration—Courage to Invest1 (pages 223–238): Chapter 15 Preparing for Growth (pages 239–249): Chapter 16 Entrepreneur and Corporate Entrepreneur: The Challenges of Growth (pages 251–256):