دانلود کتاب Introduction to the hospitality industry

Accompanied by the NRAEF student workbook for use in its ProMgmt certificate program, this book offers a comprehensive treatment of the entire hospitality industry, thoroughly updated to reflect the latest trends in the hospitality, foodservice, and travel-tourism industries. Content: pt. 1. Perspectives on Careers in Hospitality -- Ch. 1. The Hospitality Industry and You -- Ch. 2. Forces Affecting Growth and Change in the Hospitality Industry -- pt. 2. Food Service -- Ch. 3. The Restaurant Business -- Ch. 4. Restaurant Operations -- Ch. 5. Restaurant Industry Organization: Chain, Independent, or Franchise? -- Ch. 6. Competitive Forces in Food Service -- Ch. 7. On-Site Food Service -- Ch. 8. Issues Facing Food Service -- pt. 3. Lodging -- Ch. 9. Lodging: Meeting Guest Needs -- Ch. 10. Hotel and Lodging Operations -- Ch. 11. Forces Shaping the Hotel Business -- Ch. 12. Competition in the Lodging Business -- pt. 4. Travel and Tourism -- Ch. 13. Tourism: Front and Center -- Ch. 14. Destinations: Tourism Generators -- pt. 5. Hospitality as a Service Industry -- Ch. 15. The Role of Service in the Hospitality Industry. Abstract: Accompanied by the NRAEF student workbook for use in its ProMgmt certificate program, this book offers a comprehensive treatment of the entire hospitality industry, thoroughly updated to reflect the latest trends in the hospitality, foodservice, and travel-tourism industries