دانلود کتاب Doing Business Strategy

Strategy is an essential element of all organisational success. Strategic planning is not about coming up with the right answer, it is about the time, skills and motivation to engage in strategic thinking to prepare for tomorrow's opportunities. Content: Key learning objectives; introduction; a strategy framework; direction-setting; external environment analysis; internal organisation analysis; strategic choices; assessing the gap; activity programme; and finally ... ; further reading; about the author; about the editors; about oak tree press. Abstract: Strategy is an essential element of all organisational success. Strategic planning is not about coming up with the right answer, it is about the time, skills and motivation to engage in strategic thinking to prepare for tomorrow's opportunities